Fujifilm is proud to announce the addition of a new premium compact camera to its digital camera line up for autumn 2011. The X10 features a large 2/3" 12 megapixel EXR-CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens (28-112mm)*1, characterised by its brightness and superb picture quality right up to the edge of an image.
The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.
Thorough attention to detail is evident as soon as you take hold of the X10’s stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.
Spesification Model Name
• X10
Number of effective pixels*1
•12.0 million pixels
Image sensor
• 2/3-inch EXR CMOS with primary color filter
Storage media
•Internal memory (approx. 26 MB)
• SD / SDHC / SDXC(UHS-I) memory card*2
File format
• still image
o JPEG (Exif Ver 2.3)*3, RAW (RAF format), RAW + JPEG
(Design rule for Camera File system compliant / DPOF-compatible)
• movie
o H.264 (MOV) with Stereo sound
Number of recorded pixels
L : (4:3) 4000 x 3000 / (3:2) 4000 x 2664 / (16:9) 4000 x 2248 / (1:1) 2992 x 2992
M : (4:3) 2816 x 2112 / (3:2) 2816 x 1864 / (16:9) 2816 x 1584 / (1:1) 2112 x 2112
S : (4:3) 2048 x 1536 / (3:2) 2048 x 1360 / (16:9) 1920 x 1080 / (1:1) 1536 x 1536
360° Vertical 11520 x 1624 Horizontal 11520 x 1080
180° Vertical 5760 x 1624 Horizontal 5760 x 1080
120° Vertical 3840 x 1624 Horizontal 3840 x 1080
Lens
• name o Fujinon 4 x optical zoom lens
• focal length
o f=7.1 - 28.4 mm, equivalent to 28 - 112 mm on a 35 mm camera
• full-aperture
o F2.0 (Wide) - F2.8 (Telephoto)
o constitution
o 9 groups 11 lenses (3 aspherical glass molded lenses included)
Digital zoom
• Intelligent digital zoom approx. 2x (up to 8 x when combined with optical zoom)
Aperture
• F2.0-F11(Wide)
F2.8-F11(Telephoto) 1/3EV step (controlled 7-blade aperture diaphragm)
Focus distance
(from lens surface)
• Normal
o Wide : Approx. 50 cm / 1.6 ft. to infinity
Telephoto : Approx. 80 cm / 2.6 ft. to infinity
• Macro
o Wide : Approx. 10 cm - 3.0 m / 0.3 ft. - 9.8 ft.
Telephoto : Approx. 50 cm - 3.0 m / 1.6 ft. - 9.8 ft.
• Super Macro
o Approx. 1.0 cm - 1.0 m / 0.4 in. - 3.3 ft
Sensitivity
• Auto / Equivalent to ISO 100 / 200 / 250 / 320 / 400 / 500 / 640 / 800 / 1000 / 1250 / 1600 / 2000 / 2500 / 3200 / 4000* / 5000* / 6400* / 12800* (Standard Output Sensitivity)
• * ISO4000 / 5000 / 6400 : M mode or lower, ISO12800 : S mode
Exposure control
• TTL 256-zones metering, Multi / Spot / Average
Exposure mode
• Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual
Shooting modes
• SP
o Natural Light, Natural Light & Flash, Portrait, Portrait Enhancer, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text, Underwater
• MODE DIAL
o EXR, AUTO, P, S, A, M, C1, C2, Movie, SP, Adv.
Image stabilizer
• Lens shift type
Face detection
• Yes
Exporsure compensation
• -2.0EV - +2.0EV 1/3EV step
Shutter speed
• (Auto mode) 1/4 sec. to 1/4000* sec., (All other modes) 30 sec. to 1/4000* sec.
* 1/4000 sec. at small aperture, 1/1000 sec. at full aperture
Continuous shooting
• TOP
o Super High : approx. 10 fps (Size M, S)
High : approx. 7 fps (Size L, M, S)
Middle : approx. 5 fps (Size L, M, S)
Low : approx. 3 fps (Size L, M, S)
*SD memory card with a class 4 write speed (4 MB/sec.) or better is recommended.
*The frame rate varies depending on the shooting conditions or numbers of frames in continuous shooting.
• others
o Best Frame capture :
Super High : approx. 10 fps 8 / 16 frames (Size M, S)
High : approx. 7 fps 8 frames (Size L, M, S) / 16 frames (Size M, S)
Middle : approx. 5 fps 8 frames (Size L, M, S) / 16 frames (Size M, S)
Low : approx. 3 fps 8 frames (Size L, M, S) / 16 frames (Size M, S)
Auto bracketing
• AE Bracketing : ±1/3EV, ±2/3EV, ±1EV
Film Simulation Bracketing : PROVIA / STANDARD, Velvia / VIVID, ASTIA / SOFT
Dynamic Range Bracketing : 100%, 200%, 400%
ISO Sensitivity Bracketing : ±1/3EV, ±2/3EV, ±1EV
Focus
• mode
o Single AF / Continuous AF (EXR AUTO, Movie),
Manual AF (One-push AF mode included)
• type
o TTL contrast AF, AF assist illuminator available
• AF frame selection
o Multi, Area, Tracking
White balance • Automatic scene recognition
Preset : Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Underwater, Custom, Color temperature selection
Self-timer • 10 sec. / 2 sec. delay
Flash
• Auto flash (super intelligent flash)
Effective range : (ISO AUTO (800))
Wide : Approx. 30 cm - 7.0 m / 0.9 ft. - 22.9 ft.
Telephoto : Approx. 50 cm - 5.0 m / 1.6 ft. - 16.4 ft.
Flash modes
• Red-eye removal OFF : Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON : Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
Hot shoe
• Yes
Viewfinder
• Optical zoom viewfinder
Approx. 85% coverage
Diopter adjustment : -3.5 - +1.5 m-1(dpt)
LCD monitor
• 2.8-inch, approx. 460,000 dots, TFT color LCD monitor, approx. 100% coverage
Movie recording
• 1920 x 1080 pixels / 1280 x 720 pixels / 640 x 480 pixels (30 frames / sec.) with stereo sound Optical zoom (manual) can be used.
Photography functions
• EXR mode (EXR Auto / Resolution priority / High ISO & Low noise priority / Dynamic range priority), Face recognition, Face Detection, Auto red-eye removal, Film simulation, Framing guideline, Frame No. memory, Histogram display, Best frame capture, Advanced mode (Motion panorama360, Pro focus, Pro low light), High Speed Movie (70 / 120 / 200 frames/sec.), Electronic level, One-touch RAW, Advanced Anti Blur, Color Space
Playback functions
• Face Detection, Auto red-eye removal, Multi-frame playback (with micro thumbnail), Protect, Crop, Resize, Slide show, Image rotate, Voice memo, Histogram display, Exposure warning, Photobook assist, Image search, Favorites, Mark for upload, Panorama, Erase selected frames, RAW conversing
Other functions • PictBridge, Exif Print, 35 Languages, Time difference, Silent mode
Terminal • Video output
o NTSC / PAL selectable with Monaural sound
• Digital interface
o USB 2.0 High-Speed
• HDMI output
o HDMI Mini connector
Power supply • NP-50 Li-ion battery (included)
CP-50 with AC power adapter AC-5VX (sold separately)
Dimensions • 117.0(W) x 69.6(H) x 56.8(D) mm / 4.6(W) x 2.7(H) x 2.2(D) in.
Weight • Approx. 350 g / 12.3 oz. (including battery and memory card)
Approx. 330 g / 11.6 oz. (excluding battery and memory card)
Operating Temperature • 0°C - 40°C
Operating Humidity • 10% - 80% (no condensation)
Guide to the number of available frames for battery operation • approx. 270 frames (LCD : ON, AUTO mode) CIPA standard
approx. 640 frames (LCD : OFF, AUTO mode)*
• * For expanding available number of frames, following menu must be set
LCD display : OFF (Only optical view finder must be used)
Shooting mode : AUTO , Flash : OFF,
IS mode must be set except for the mode including “MOTION (detection)”.
IMAGE DISP. mode : OFF
Accessories included • Li-ion battery NP-50
Battery charger BC-45W
Shoulder strap
Lens cap
USB cable
CD-ROM
Owner's manual
Optional accessories • Li-ion battery NP-50
Battery charger BC-45W
A / V cable AV-C1
Lens hood LH-X10
Leather case LC-X10
Shoe Mount Flash EF-42 / EF-20
AC power adapter AC-5VX
DC coupler CP-50
• *1 Number of effective pixels: The number of pixels on the image sensor which receive input light through the optical lens, and which are effectively reflected in the final output data of the still image.
• *2 Please see the Fujifilm website to check memory card compatibility.
• *3 Exif 2.3 is a digital camera file format that contains a variety of shooting information for optimal printing.
Canon is making waves today with the announcement of the new PowerShot S100, a successor to its wildly popular S90 and S95 high-end compact cameras. Though the super-compact body design hasn’t changed significantly (save for the addition of a small grip and a new silver color option), the new S100 is really a complete overhaul internally — a good thing considering the competition has gotten fiercer since the S95 was released in August of last year, with the addition of cameras like the Olympus XZ-1 and the recently announced Fujifilm FinePix X10 and Nikon Coolpix P7100. 
